Internet Marketing
Start a Traffic Virus
By Terry Dean
Unlike a
computer virus that will destroy your software and
damage your business, a traffic virus isn't
harmful at all...except to your competition.
It also isn't
really a virus at all.
A traffic virus
is just termed a virus because it has a few of the
same features to it.
A computer
virus gets passed from computer to computer
automatically without any effort from the creator.
If there is a virus on your computer, anyone else
can get it on their computer if you share a file,
disk, or email attachment with them.
Most of the
recent viruses spreading around the net have also
been programmed to automatically email themselves
to any of your friends (email contacts) and to
everyone you send email. They automatically spread
themselves and you may not even know about it!
A traffic virus
has this same feature built into it. It will
spread itself around the Net automatically from
person to person without you even being involved.
Unlike a
computer virus, it isn't damaging to the
recipients. It helps them instead! This is the key
aspect to a traffic virus, it helps the users and
this causes them to send it to their friends.
For example,
one type of "traffic virus" is a web
site postcard system. Many web sites have
installed a free postcard system so their users
can send postcards to friends and family. They
pick a picture, choose an audio presentation,
write a short note, and then email it to their
friends.
The key to the
viral system (another term for a traffic virus) is
their friends and family must come to your web
site to pick up their card. Your web site gets
automatic traffic without you having to actively
be involved in it.
Then, hopefully
they will send postcards to their friends and
family. This never-ending cycle will continually
bring new visitors to your web site who you market
your products and services to. It becomes an
automatic traffic generator.
Here are a few
examples of possible viral marketing strategies:
1. Postcards
- Visitors send postcards to family and friends.
Their recipients visit your site and send
postcards to people they know. The cycle continues
for automated traffic.
2. eBooks
- You give away a highly informative ebook free
and then other webmasters take your ebook and post
it to their sites. People all over the web get
your information and links because those sites are advertising for you.
3. Refer a
Friend - Visit my web site at http://www.bizpromo.com
and notice how I give you the option of sending
everyone of my free articles to your friends. The
goal of this is to provide valuable information
they will pass on to others!
4. Software -
Look at programs such as ICQ. ICQ is available at
http://www.icq.com and gives you the ability to
chat online with your friends. The key is your
friends must also have this free software to chat
with you. So you automatically try to get them to
download the software to.
5. Free
Email - Ever wonder why so many companies are
offering free email addresses? It's because they
want their own traffic virus. Every email someone
sends from a free email address includes a little
link at the bottom taking the recipients to your
web site.
6. Free Web
Sites - This is a traffic virus as well. The
web hosts offering these free sites place ads on
your free web site. When you advertise, you are
also advertising for them. More people sign up for
free sites and the process continues.
7. Two-Tier
Affiliate Programs - When you offer a two-tier
affiliate program, then your members advertise for
more affiliates to promote you. Not only do you
have affiliates you sign up advertise your site,
but they refer others to advertise you as well.
People are always asking why they need to start
their own viral marketing strategy...It's simple.
A traffic virus means you may never lose money
advertising again!
That's right.
Having your own traffic virus could mean that
every ad you place from now on can be a winner!
The above
sentence is a pretty strong statement, isn't it?
It's true.
I almost
surprised myself at just how powerful a traffic
virus can be when I first put mine in place. Every
ad I placed instantly became a winner...even when
I lost money!
Let me explain.
Let's say you
place an ezine ad, which costs you $200. You make
$20 for every item you sell. You sell 9 of them
through the ad so you bring in $180. You have now
lost $20 on your ad. Most people would call it a
failure.
I use a
different system, which reduces my advertising
risk. Instead of advertising directly for a
product, I advertise to bring in email leads. My
goal is to get people to give me their email
address so I can follow-up on them.
Using
autoresponders that automatically follow-up gives
me the ability to set up a completely automated
follow-up system for the product. Three, Seven, or
even Thirty email follow-up messages can be used
to generate sales for my product.
Instead of only
having one shot to sell my visitors from a web
site, I have thirty tries to sell them. Who do you
think will make more sales?
My system
actually goes one step further. I always try to
use an element of viral marketing in the
promotional aspect of the offer. My favorite
technique is the traffic virus ebook offer.
In exchange for
prospects giving me their email address, I will
give them a highly informative free ebook, which
they are allowed to pass around and give to their
friends. Not only will the book teach them, but
also they can use it to produce more traffic and
sales at their web site.
They win by
getting a very valuable book for free. I win
because my traffic virus gets started. I still get
to follow-up by email to sell them my products and
services...so I am still bringing in immediate
profits from my advertising.
Let's say I
place the ad above for $200 and only bring in
$180. I lose $20 today, BUT this is only the
beginning of the traffic the ad will generate for
me.
All of those
people who visited my site...who may or may not of
bought my product...are now passing around my free
ebook and sending more visitors my way.
More sales are
made next month...and the month after...and the
month after. It is a never-ending process of sales
being made.
The $20 I lost
originally from the ad will be replaced hundreds
of times through new visitors I never have to work
or pay for. Every single ad I place becomes a
launch point for another aspect of my traffic
virus.
Having a
traffic virus reduces your advertising risk.
Look at this
way. If you are paying for your advertising, then
every time you place an ad you are risking your
money. Your ad may or may not produce a profit.
You could make $1,000 from your $200 ad or you may
lose $100.
If you have a
traffic virus in place, then your ad can continue
to work for you years into the future and it
reduces your advertising risk. Even when you lose
money, you still win in the long run.
What if you are
only using free advertising methods? This system
still reduces your risk. Free advertising costs
you time (and we all only have 24 hours in a day
so it is limited just like money). You may spend
your time placing free ads and produce $100 in
profits. If those ads took you 10 hours to place,
then you only earned $10 an hour for your time.
Ten dollars an
hour wouldn't be very good time investment for
your business. If you had a traffic virus in
place, other people would then start advertising
for you by taking and handing out your
traffic-generating machine to others.
You may have
only earned $10 an hour while working on your free
advertising, but your traffic virus then goes to
work for you 24 hours a day 7 days a week. You
generate traffic forever for the 10 hours you
spent advertising this week.
Wouldn't it be
better to profit today...and build a residual
income for the future at the same time?
Terry Dean, a 5
year veteran of Internet marketing, will Take You
By The Hand and Show You Exact Results of All the
Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out
More: http://www.netbreakthroughs.com
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